100 voltageciting TRAMAG Years – From 1923 to Today
Episode 4: Joachim Ammon and Reinhard von Dobschütz ensure expansive Years with the Extension of the Product Portfolio and the Production Area
Join us on a highly interesting journey through the formative events of 100 years of TRAMAG corporate history.
The 1970s are characterized by changes at TRAMAG. 1974 marks the beginning of a new technological era with the introduction of electrical and electronic control systems. This modernization is mainly driven by Joachim Ammon, who joins the family business after completing his studies in business administration. With the increased focus on choke production, he opened up a new business field for TRAMAG with drives technology.
With the help of Reinhard von Dobschütz, the “choke pope”, the business with chokes and filters is expanded to become a new pillar of TRAMAG’s business. Reinhard von Dobschütz started in 1959 as an apprentice in the production area of TRAMAG. In the years that followed, he passed through various stages in the company up to the position of technical manager and appointment as authorized signatory. Under his leadership, the company’s development activities increased significantly.
Thanks to his involvement with the German shipyards, Joachim Ammon was also able to significantly expand the area of ship transformers. By the end of the 1970s, the Franconian company TRAMAG was manufacturing transformers for about 70% of all German shipbuilders in northern Germany.
Innovative range of services and renowned customers since 1983
Since 1983, TRAMAG has also been presenting its new range of products and services at trade fairs such as the SPS in Nuremberg, the leading European trade fair for the drives and automation industry. Major customers at this time include SIEMENS, Bosch, Baumüller, Riedhammer and various German shipyards.
As production grows, the company’s outdated headquarters in Nuremberg, which have become too small, stand in the way of further expansion. Joachim Ammon finds what he is looking for on the outskirts of Nuremberg. In 1983, TRAMAG moves from Nuremberg to Fürth into a spacious company site. After Hall 2 was inaugurated in 2008, the next expansion took place in 2012 with the third hall, which completed the building extension in Boxdorfer Straße.
Next week, in episode 5 of our exciting web news series, you will find out how the TRAMAG company history continues.
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